HPS 19: The 7 Secrets to a Winning Brand - Create Die-Hard Customer Loyalty with a Message that Sells without "Selling"
Nov 16, 2020
HPS 19: The 7 Secrets to a Winning Brand - Attract Die-Hard Fans without "Selling"
On today’s episode of The Hairpreneur Show, host Ryan Weeden takes listeners through seven key steps to being a brand and has a little bit of fun along the way.
Episode Highlights:
- Ryan begins by saying that you need to start with a lot of energy at the start of an episode, because it’s easier to pull back than amp up your energy throughout an episode.
- This week’s building block is about brand.
- Podcasting and being on video take practice.
- Ryan states that he will take listeners through seven steps to being a brand.
- To Ryan, a brand is about giving you an experience and making a statement.
- Ryan uses Starbucks as an example of very clear and consistent branding.
- He then uses Lululemon as an example of a brand that started small and became a highly recognized brand.
- Apple is another brand that elicits an emotional response, whether positive or negative.
- When Ryan first started his hair brand, he didn’t have a lot of money so he started small.
- Finding a niche when building your brand is very important.
- The third step in being a brand is targeting your client.
- Ryan often uses his younger self as an ideal client in his head.
- The fourth step to being a brand is being authentic.
- The fifth step is promoting positivity.
- The sixth step is having fun and being playful.
- Letting people see the real you is how people connect with you.
- The seventh step is sending a consistent message.
- Ryan gives the examples of making sure that your advertising tone is consistent, as well as your brand colors.
3 Key Points:
- Ryan takes listeners through his seven steps to being a brand.
- Letting people see the real you is how people connect with you.
- Being confident in yourself and what you want your brand to be is very important.
Tweetable Quotes:
- “If customers don’t have an emotional connection to you, your business, or your product, they’re going to find the next best thing.” - Ryan Weeden
- “People buy emotionally, but they justify their purchases logically.” - Ryan Weeden
- “Start small, but think big.” - Ryan Weeden
- “The riches are in the niches.” - Ryan Weeden
- “People don’t want to surround themselves with brands that make them feel bad.” - Ryan Weeden
- “Consistency is king.” - Ryan Weeden
Resources Mentioned:
- Ryan Weeden Instagram Twitter YouTube
- RyanWeeden.com
